August 15, 2008

SEO

 

Search Engine Optimization:

Very first question come in minds of most of the people when they heard or read about Search Engine Optimization (SEO) is

What is SEO?

I had also encountered this question since when I started my career in Search Marketing Industry, even most of my friends are very curious to know more about Search Engine Optimization, Search Engine Marketing & Promotion. There are lots of people who have asked almost similar question to me.

Since Search Engine Optimization or SEO is a relatively new & growing field therefore I am trying to explain here, what is SEO is all about?

Search Engine Optimization or SEO is basically a study (or we can say Art, Skill, Experience) process of understanding search engine algorithms. Search Engines like Google.com, Yahoo.com, MSN.com, AOL.com, Altavista.com, Alltheweb.com, Lycos.com & hundreds of search engines which serve as primary informational resource for Internet Users, online community related to their query (keywords) when they type to search engines in acquiring knowledge or particular information.

Search engine result pages (SERPs) display results or list of website URLs related to term which we search for. Likewise there are thousands of website lists which search engine display & offer rankings for website URLs by analyzing factors which are more relevant for the search query.

If we understand this as a layman: With boom of people browsing Internet, where 95% of internet users are using Search Engines as a source for gathering information and people leaping from one website to other website displayed in search results.

Most of the time, searcher get satisfied by visiting websites ranking on first page of search results & move on for next query keywords. Now the question arises what about those websites which are displayed in next 50 results of search engines. Do users have that much patience and time to visit websites displayed in next 100 results. Ask Yourself what is your answer, I know you will be saying NO.

Study shows that about 95% internet users begin their web research at a major search engine & get satisfied with top 30 search results, they dont bother visiting website ranking in lower positions.

Here comes the role of Search Engine Optimization which means optimizing or creating your website according to certain defined, known & many other hidden search algorithm ranking factors in order to be listed & ranked at Top Ranking of Search Results.

Web-definition of SEO from Wikipedia, the free encyclopedia

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

Always remember don’t EVER under estimate major search engines. School graduates are NOT developing Code for them on their old Pentium-II Desktop having 640MB hard disk and 32MB RAM. Thousands of brilliant and sharp programmers who are best in the IT field and in the search industry are working with Search Engine Companies.

That is why it is advisable to seek services from experienced Online Marketing Professional, SEO/SEM Expert. We know better every ups and downs and understand Search Engine Algorithms than any novice. I keep drive myself by continuously updated and enhancing SEO skills, learning every new technology in SEO/SEM Industry.

If you want to discover how I can help you in creating your website success across Search Engines, Contact Afzal Khan immediately.