August 15, 2008

SEM

 

Search Engine Marketing or SEM is a form of Online Marketing that seeks to promote websites by increasing your website/blog visibility at Search Engine result pages (SERPs). Search Engine Marketing (SEM) covers all types of marketing involving with search engine’s across Google, Yahoo, Bing, Alta Vista, Lycos, MSN, Yandex, AOL etc.

Search Engine Marketing (SEM) methods primarily includes: Search Engine Optimization (SEO) & Pay Per Click (PPC) {Paid Placement & Paid Inclusion}.

Pay Per Click (PPC) is a very powerful & instant marketing channel that allows businesses to advertise on a search engines by bidding on specific keywords that when searched will trigger your ad to show in Sponsored Ad’s irrespective of your Natural or Organic rankings in search engines. PPC has nothing to be related with organic rankings (SEO).

Pay Per Click (PPC) was once a very straight forward process, but as with most things involving search engines has become far more complex and requires ongoing strategy planning and implementation. PPC is currently one of the most effective marketing channels available over Internet. But due to budget constraints & higher money involved in PPC most Small/Mid Size Business prefers to go with Search Engine Optimization (SEO).

Online Marketing (Search Engine Marketing) Techniques:-

* Search Engine Optimization (SEO)

* Pay Per Click (PPC Campaigns) – Google Adwords, Yahoo Search Marketing, Bing Search Marketing

* Corporate Business Blogs – Blog Marketing & Promotion

* Directory Submissions

* Press Releases Publication

* Article Writing & Marketing

* Building Relevant Links

* Banner Advertising

* Content Syndication

* Web 2.0/3.0 Strategies

* Social Media Marketing

* Social Bookmarking & Networking (Social Media Optimization, Social Media Marketing)

My service is always offered at a fixed price and is completely comprehensive for Small/Mid Sized Business Companies.

If you want to discover how a SEM Expert can help you in creating your website success across Search Engines, Contact Afzal Khan to discuss more in detail how my Online marketing skills can work for your website/blog search engine increased visibilty!