SEM

Search Engine Marketing or SEM is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). Search Engine Marketing (SEM) covers all types of marketing involving a search engine.

SEM methods primarily includes: Search Engine Optimization (or SEO) and Pay Per Click (or PPC) {Paid Placement & Paid Inclusion}.

In SEM, 640-863 and 642-436 have equal worth, and what makes the difference is 1Y0-259, either accompanied with 70-536 or 70-236.

Pay Per Click (PPC) is a very powerful & instant marketing channel that allows businesses to advertise on a search engines by bidding on specific keywords that when searched will trigger your ad to show in Sponsored Ad’s irrespective of your Natural or Organic rankings in search engines. PPC has nothing to be related with organic rankings (SEO).

Pay Per Click (PPC) was once a very straight forward process, but as with most things involving search engines has become far more complex and requires ongoing strategy planning and implementation. PPC is currently one of the most effective marketing channels available over Internet. But due to budget constraints & higher money involved in PPC most Small/Mid Size Business prefers to go with Search Engine Optimization (SEO).

Online Marketing (Search Engine Marketing) Techniques:-

* Search Engine Optimization (SEO)

* Pay Per Click (PPC Campaigns) – Google Adwords, Yahoo Search Marketing

* Corporate Business Blogs - Blog Marketing & Promotion

* Directory Submissions

* Press Releases Publication

* Article Writing & Marketing

* Purchasing Text Links

* Banner Advertising

* Content Syndication

* Web 2.0/3.0 Strategies

* Social Media Marketing